The chocolate bars Nestlé Crunch and Krackel (both introduced in 1938, with the Nestlé bar a few months earlier) have been compared to each other.
     
“krackel is the poor man’s crunch bar” was posted on Twitter by Hey Guys, It’s Levi 👋 on December 20, 2008. “I always assumed that Krackel was the copycat.  A poor man’s Crunch” was posted on Twitter by Elisa-san on December 16, 2009. “Krackel is the poor man’s Nestle Crunch” was posted on Twitter by Matt on March 18, 2010. “After taste test I have confirmed that Hershey’s Krackel is the poor man’s Nestle Crunch” was posted on Twitter by Dave deBlecourt on April 2, 2010. “Krackel bars are the poor man’s Nestle Crunch” was posted on Twitter by Cocktails @ Five on February 23, 2011.
   
     
Wikipedia: Crunch (chocolate bar)
Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.
 
History
Nestlé Crunch was first introduced in 1938. The Swiss company created the bar at its Fulton factory in the United States.
 
Wikipedia: Krackel
Krackel is a chocolate bar with crisped rice pieces made by The Hershey Company and first introduced on September 14, 1938.
 
Twitter
Hey Guys, It’s Levi 👋
@levihalley
@jzachary krackel is the poor man’s crunch bar and the yellow one is a complete waste of time. i would rather eat a york peppermint patty.
6:29 PM · Dec 20, 2008
 
Twitter
Elisa-san
@Eukadanz
@JudeNewcomb I always assumed that Krackel was the copycat.  A poor man’s Crunch.  Hmm…now I want some. Haven’t had either in YEARS.
2:15 PM · Dec 16, 2009
 
Twitter
Matt
@CornfieldRave
Krackel is the poor man’s Nestle Crunch.
6:22 PM · Mar 18, 2010
 
Twitter
Dave deBlecourt
@davedeble
After taste test I have confirmed that Hershey’s Krackel is the poor man’s Nestle Crunch.
2:58 PM · Apr 2, 2010
 
Twitter
Cocktails @ Five
@cocktailsatfive
Krackel bars are the poor man’s Nestle Crunch.
1:42 PM · Feb 23, 2011
 
Twitter
brian m. robin
@plansgetcomplex
Hershey Krackel is the poor man’s Nestlé Crunch. #realtalk
1:41 PM · Apr 2, 2012
 
Twitter
Tango & Cash Money Records
@gheorghetheblog
Krackel, the poor man’s Nestle Crunch
11:23 AM · Sep 12, 2012
 
Twitter
Matt Coughlin
@mcough
I love Krackel which is Hersheys version of the Crunch Bar which Nestle..Is Krackel the Poor Man’s Crunch bar are they the same level
11:47 AM · Nov 13, 2013
 
Twitter
Rudy Perez
@RudyP88
Krackel is the poor man’s Crunch bar.
12:45 AM · Feb 19, 2014
 
Twitter
Andy H.
@AndyAsAdjective
@KateWhineHall Krackel is a poor man’s Crunch. Plus, who in the hell said “rice & chocolate? that sounds delish!”
10:13 PM · May 15, 2014
 
Twitter
Spaghetti Gentlemen
@1upgiraffic
Krackel really is the poor man’s Crunch bar. I forgot that candy still exists
8:14 AM · Jun 26, 2014
 
Twitter
weapons of mass destruction (fbi’s version)
@bee_are_
@ILikeCheapBeer @drewmagary Krackel is a poor man’s Crunch, everyone knows that
1:16 PM · Oct 27, 2014
     
Twitter
Trevor Anderson
@tanderson5569
Krackel is the poor man’s Nestle’s Crunch.
4:57 PM · May 6, 2015
 
Twitter
Bryan Bubloni
@bbubloni @CarmenDeFalco krackel is the poor man’s nestle crunch bar. Both chocolate covered rice.
1:13 PM · Oct 26, 2015
     
Twitter
Herb Curbler
@dannibalism
A Krackel is a rich man’s Crunch bar.  #hottake
9:44 AM · Nov 3, 2015
 
Twitter
doug 🇺🇦
@drdougboston
Thing about Krackel is even though it’s the best mini-bar it’s a poor man’s Nestle’s Crunch
6:55 PM · Nov 4, 2015
 
Twitter
🦋 crimes 🦋 caught up 6.4!!
@iLuvfanazzi
as a Crunch bar enthusiast, i can def. tell the Hershey’s Krackel is a poor (man’s) substitute for it
8:47 PM · Oct 3, 2016
 
Twitter
John Kubicek
@johnkubicek
If I won HoH, I’d demand nothing but Nestle Crunch bars. Fuck Shelby’s trashy, poor man’s version, the Krackel. #BBOTT
2:27 AM · Oct 14, 2016
 
Twitter
Felix on The Felix Show
@FelixRadio
Krackel is the poor man’s Nestle Crunch.
12:19 AM · Aug 22, 2020
   
Twitter
🇺🇦Ann Marie 🇺🇦
@AnnMarieCFSS
Krackel is just a poor man’s Crunch.
9:45 PM · Nov 4, 2020