New York Cares  is a New York City nonprofit organization focused on volunteer management that was founded in 1987. Its logo is a heart inside an apple. The “Big Apple”-themed logo has been printed in newspapers since at least 1989.
 
   
Wikipedia: New York Cares
New York Cares is a nonprofit organization focused on volunteer management and was founded by a group of New York residents in 1987 who wanted to take action against social issues in New York City. The organization currently engages 65,000 volunteers in service each year. The organization works with about 1,300 nonprofits and schools, and aims to improve education, meet immediate needs, and revitalize public spaces throughout NYC. The organization plans and manages about 1,600 volunteer projects each month.
 
New York Cares
WE ARE THE LARGEST VOLUNTEER ORGANIZATION IN NEW YORK CITY.
In 1987, a group of friends who wanted to volunteer found themselves frustrated by a fractured nonprofit landscape, making opportunities hard to find. They wanted a centralized way to organize efforts and access communities.
 
And New York Cares was born.
 
Newspapers.com
22 December 1989, Newsday (Long Island, NY), pg. NY-Q 27, col. 1:
New Yorkers Collaborate on Cover-Up
7,000 winter coats pour into warehouse in drive for needy
By Maria Georgianis
(The New York Cares symbol of an apple with a heart inside is shown.—ed.)
 
Newspapers.com
24 November 1992, Daily News (New York, NY), pg. 25 CNL full page ad:
NEW YORK NEEDS COATS.
(The New York Cares symbol of an apple with a heart inside is shown.—ed.)
       
X/Twitter
New York Cares
@newyorkcares
COAT DRIVE IS HAPPENING!
Sign up today ⬇️
New York City linktr.ee/newyorkcares
Born 1987
Joined February 2009
(The red and white logo with a heart inside an apple is shown.—ed.)
 
(Trademark)
Mark:
Trademark image
US Serial Number: 74088482 Application Filing Date: Aug. 16, 1990
US Registration Number: 1699558 Registration Date: Jul. 07, 1992
Register: Principal
Mark Type: Service Mark
TM5 Common Status Descriptor: TM5 Common Status image
DEAD/REGISTRATION/Cancelled/Invalidated
The trademark application was registered, but subsequently it was cancelled or invalidated and removed from the registry.
Status: Registration cancelled because registrant did not file an acceptable declaration under Section 8. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page.
Status Date: Jan. 20, 2023
Publication Date: Apr. 14, 1992
Date Cancelled: Jan. 20, 2023